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Case study · Beauty & Enterprise

Redacted — under NDA
Estée Lauder logoEstée Lauder

From 20+ data silos to one source of truth.

More than 20 platforms with siloed data integrated at scale — billions of records, millions of daily active users, one source of truth.

Challenges

  • Integrate more than 20 platforms with siloed data into one coherent system — at global enterprise scale.
  • Handle billions of records and millions of daily active users without data discrepancies across departments.
  • Centralize an extensive network of suppliers and vendors that lacked a single management system.
  • Overcome legacy software limitations that hindered integration and drove up operational costs.

Results

  • More than 20 siloed platforms integrated into a unified PLM platform — a single source of truth syncing data across departments in real time.
  • Engineered for scale: billions of records processed and millions of daily active users served across the integrated systems.
  • Centralized vendor management with automated workflows for communication, orders, and delivery tracking.
  • Implemented the Global Marketing Operations Platform from scratch and seamlessly transitioned off legacy systems — now used daily by thousands of employees.
Apoddo designed and developed two essential platforms for us: the PLM and Global Marketing Operations platforms. They have been our trusted partners for several years, and we are pleased to continue our collaboration with them for the long term.
Philip Donaldson
Strategic Global Marketing Leader, Estée Lauder