Planning software for 625,000+ marketers.

End-to-end product development for a centralized marketing planning platform used by 625,000+ marketers at 350+ leading enterprises.

Challenges

Serve marketing teams whose workflows differ customer to customer — a UI that is flexible and deeply customizable
Display interconnected data across plans, budgets, projects, and corporate objectives
Integrate seamlessly with a significant number of third-party platforms such as SAP and Workday

Results

A platform used by 625,000+ marketers at 350+ leading enterprises.
An embedded team — Java engineers, front-end engineers, product owners, and UI/UX designers — scaling product development without hiring overhead.
Custom APIs integrating SAP, Workday, and more with consistent data flow and a unified user experience.
Impact modeling connecting marketing plans to budgets and corporate goals for data-driven resource allocation.

Apoddo’s staff augmentation services were a game-changer for our product development and integration needs. The talent and professionalism Apoddo brought to our team accelerated our timelines and enhanced our product’s capabilities.

Paul Johnson

Principal Product Manager, Uptempo